Nordea: Expose your knowledge
Scandinavia's largest bank is focusing strongly on the media
- even if their new high-tech mini-studio only takes up a few
square meters of space. With a solution from GigaContent live
commentary from Nordea's financial experts can be on air within a
few minutes, and this is of great importance to a bank whose
buzzword is knowledge .
Nordea's TV studio is well hidden away in a side room at the end
of a long corridor in the bank's headquarters in Torvegade. This
compact study stands in sharp contrast to the headquarter's huge
foyer, complete with impressiively huge sculptures and a wonderful
view of the port of Copenhagen. But the studio provides something
that is perhaps even more important: a window to the world.
- The technology for production of TV has made it easy to deliver
content, even with small facilities. It is easy to produce
professional broadcasts for example with live background images of
our trading floor, and the quality is still top notch. We are
satisfied with the outcome and the opportunities that GigaContent
has given us, says Preben Castel, Nordea's Deputy Head of Internet
Open Pages. Preben manages the studio.
Ready in minutes
GigaContent has delivered a solution that transmits live video
content from Nordea's studio to any TV station that wants to
receive the full benefit of broadcasting Nordea's expert knowledge
and opinions. So far it has particularly been the national channels
TV2 and TV2 News that have made use of Nordea's financial
knowledge. But in principle there are few restrictions on which
media and broadcasters you can reach once you are hooked up to
GigaContent's network.
- We are usually asked several times a week to provide commentary,
and it's all about being ready to broadcast within a short amount
of time. It is often our chief economist or another of our experts
who answers questions on live TV. And of course we have especially
been busy commenting on the recent financial crisis, says Preben
Castel.
TV2 and TV2 News usually reserve the needed connections to the
GigaContent network themselves (via Giga Booking) to reach Nordea's
studio in Torvegade. This has made the broadcast work very easy for
Preben Castel and his staff. They only need to make sure that the
mini-studio is up and running.
An important part of the bank's strategy
Claus Christensen - Nordea's press officer in Denmark - stresses
that exposure in the major media are a natural part of the ongoing
work to exponse the bank's business strategies and brand.
- We're a bank that wants to provide good customer experiences by
offering the best in professional advice and knowledge to our
customers, and we offer competences and specialists in all areas
for both private and corporate clients. This is the starting point
for all our activities, and it must of course also be reflected in
our communications with the world around us. That's why it is
important for us to be present and expose our knowledge through
broadcasters such as TV2 and TV2 News - and in future, it will be
all about even more media exposure, says Claus Christensen.
Even more value in future
Preben Castel is satisfied with GigaContent's solution and he
believes that the possibilities for more applications can only
increase in the future.
- The value of being connected to GigaContent is great, because
all of the country's mainstream media are already on line on the
GigaContent grid. The value will over time become even greater as
the number of new media connected to the network increases. In this
way, we will continue to get more value from our investment, says
Preben Castel.
Preben Castel, manager af Nordeas studio in Torvegade in
Christianshavn